There is too much competition for the same shares of consumer’s attention on the market and the dollars. Marketers have started facing a great challenge today when it comes to the generation of quality leads. When you need to achieve your marketing goals, then it is of great importance that you should be able to come up with a more effective lead generation program that can place you on top of the market. If you want to ultimately convert and reward your company with their business, then you have to do it right by a successful lead generation strategy that will fill your sales funnel with leads that are of quality.
Just like any other kind of marketing, lead generation also calls for proper planning and consideration of so many key factors that will make you relevant on the market. Some of the factors you ought to consider include; latest market trends, technologies that are used, and the data you contain while developing your lead generation strategy. With everything from your cell phone marketing to social media, search, landing pages, and email marketing, is as a result of lead generation and data provider PureB2B (business to business), which has pulled together 50 useful statistics you will need to be aware of to help you take your lead generation efforts to the next level.
I am going to you through five quick steps about the lead generation process. The first thing to do is to acquire the leads. The first thing to do is to come up with engaging content that can be shared with all of your various marketing channels. Generate relevant content about your business in various forms such as blog posts, eBooks, photos, white paper, infographics, or anything else that you would find to fit your business and your targeted audience. Share this particular information on various social media platforms such as Facebook, Twitter, Slideshare, LinkedIn, and any other platform that you think you have active and potential customers.
Ensure you can nurture the existing leads. Making your lead generate a positive customer experience is done by making your prospects feel like they have an exclusive membership in the club. Building a long-term relationship that will lead to both trust and loyalty with your business is brought about by retaining their interest in being part of your email list. It is not easy when it comes to changing your audience into customers. The entire process might take even 12 months. It is, therefore, important to take your time and build a strong relationship over the phone.
Make sure that you score each lead. By scoring your leads, you will be able to know and understand which leads in your system are valuable than the others. Knowing a valuable lead is done by checking on the lead that interacts more with your business online, whether they are viewing more web pages or downloading more content compared to other leads. Ensure that you are putting more effort into nurturing leads that are of quality and that will have a greater impact on your sales since they are already interested in your content and the services you are offering. Also, ensure to analyze the falls and rise of your leads to know where to put in more effort.
Consequently, ensure that you are passing along leads to sales. Lead generation is all about marketing, and so you have to ensure that the sales team should have a move on the desire a customer has. The marketing team should bring out an interesting conversation about the product or the services you are providing in the market. Ensure that there is a rich experience between your marketers and the customers to retain them at all times.
Finally, evaluate the lead generation process. Ensuring that there is a constant analysis is very important in successful selling, and when you incorporate it as a best practice and it performed as a daily routine, and then it will result in a reduction of or no low producing sales months. The entire process is all about bringing in new leads, nurturing them, and ensuring they are converted into customers, and ensuring you are retaining those customers at all times. Ensure you do frequent evaluations to understand what works best for your organization as a whole and what does not work.
Let’s take a quick look at the difference between B2B and B2C when it comes to the generation of leads. Before we at the differences, let’s look at the meaning. B2B means business to business, while B2C means business to customers. The first difference is in the unique content production. B2B aims at business owners as your target audience or those in key decision-maker roles. The content produced here has to be more informative and worded in a correct manner. On the other hand, B2C content can be less informal, and one can use video or infographics,
which are very important and can lead to your success when it comes to the attraction of customers.
Another key difference is the audience scope. Knowing who your target audience is is very important to any kind of marketing. Both B2B and B2C have different audience scope. In the case where you will realize that your customers might fall under B2C, then you will have to prepare for approaching a broader audience compared to B2B, which contains a narrow market, usually business to business or company to company.
The final difference you have to consider is the use of social media and how products are sold. B2 B’s best platform to use to reach your targeted audience is LinkedIn, while B2C can use multiple such as Facebook, Twitter, Instagram, or even at times, LinkedIn. When it comes to how products are sold, B2B is carried out through a long-term relationship, while B2C offers a short term depending on the quality and price difference in the market.