Digital Marketing And Digital Marketing Agency
Digital marketing is simply harnessing the digital space to reach millions of people who may be interested in your product or service. It is taking advantage of the digital era in which we live to market your brand and to attract more customers leading to an increase in sales.
To successfully undertake a digital marketing campaign, you can hire a digital marketing agency or do it yourself. If you decide to do it yourself, then you need to be a social media guru and have lots of time to efficiently implement internet marketing.
5 Tips On How To Start A Digital Marketing Campaign
Have An Internet Presence
The first tip is to make sure you have an internet presence. You can’t embark on digital marketing and branding without a website, social media pages, videos, and infographics to showcase your business. So set up a website with premium content. The information on your site should be unique and second to none.
Your social media pages should be designed with beautiful and sharp pictures of your products or services. The pictures must contain a brief description of your products and must be clickable. They must redirect anyone who clicks on it to the landing page on your website.
Know which social media network to use
Knowing which social media platform to market your products and grow your brands is very important. You can consult a digital marketing agency to know which social networks your potential clients use a lot, and establish your presence there or consult. It is not advisable to advertise your products on a particular social network because of its large subscriber base. For example, though Facebook has the largest subscribers, it may not be the right channel to advertise if your target customers are computer programmers. The most appropriate would be Stack Overflow because that’s where computer programmers hang out.
Strive to be a guru in your area of business by answering questions and providing great insights. Engage your customers whenever possible by posting regularly and attending to their needs. Try to be the ‘expert’ in your field by always providing deep insights and thought-provoking content. This will attract visitors to your social media page/website whenever they need information in your industry.
Search Engine Optimisation (SEO) is a great way to grow your brand. It is enhancing your website to make it easier for search engines (like Google) to find it and display it on the first page of their results pages whenever anyone searches for services related to your business. A digital marketing agency has an SEO expert who is adept at doing SEO. However, if you can dot it yourself if you have the experience. You do this by researching the exact words people type into search engines when they are looking for similar products or services you offer. Then in preparing content for your website, you add those exact keywords or keyphrases. The idea is not to ‘stuff’ your content with these words but to use them sparingly and strategically. Though it sounds easy, it can be a bit tricky.
A lead is contact information (email address) provided by a visitor to your website/social media page. With this information, you can market your products directly to the customer through email. Therefore, lead generation is the process of collecting leads so as to convert them to paying customers. There are several lead generation methods. You can generate leads through social media or your webpage by organizing competitions with the winner going home with a valuable prize. All the visitor has to do is to enter his email address to participate. Another effective method is to give valuable content (like an ebook) to the customer in exchange for his contact information. A digital marketing agency is very adept at lead generation to grow your brand.
Other methods include influencer marketing where you contract high-profile personalities like celebrities, actors, athletes, models to endorse your product, or market your services. You can also form an affiliation with renowned experts in your business sector to write reviews of your business or write a guest post on your website. You can also ask them to include backlinks to your website.
Why You Should Hire A Digital Marketing Agency
At first, all these steps will seem daunting and tricky. If they are not effectively implemented, you may not yield the desired results. As mentioned earlier, you can employ the services of a digital marketing company with a proven track record. This agency has specialists who are well-versed in every aspect of internet marketing. The digital marketing company will oversee a successful campaign. However, do a thorough background check on a digital marketing agency to be sure they have satisfied clients before you employ their services.