We live in the age of digitization and the power that it wields cannot be understated. We are surrounded by digital devices wherever we turn and make use of it in our daily lives. The world of analog services is gradually making way for the era of digitization and so is digital marketing. Using digital marketing agencies to market my products have become the norm rather than the exception. It is no more a luxury but a necessity. Digital agencies are at the forefront of this push to intensify the use of the digital space for marketing because of the advantages involved.
As a local business, I had no option than to employ the services of a digital agency near me to help me navigate the tricky world of digital marketing. The agency shared some tips with me and when I implemented them, my business flourished. I had more people visiting my website through my social media marketing campaign and patronizing my products and services. In this article, I will share simple and cost-effective strategies with you on how to grow your business through digital marketing.
Step 1: Set up an interactive website
The first and most important step is to set up an interactive website. I needed to display my services to a wider audience, and research revealed that a lot of people spend time on the internet than watching TV. So I decided to give my local business visible on the internet by setting up a website. The website needed to be interactive so as to communicate with visitors.
Step 2: Produce quality content
The digital agency near me advised me to produce quality content on my webpage. I was told to research and come up with unique, informative, and educative content that would add value to my web readers/visitors. This content should be a mixture of blog articles, pictures, videos, and infographics and should be of high-quality.
Step 3: Enhance your website for local SEO
SEO is an abbreviation for Search Engine Optimization. To explain it in simple terms, it is the manner in which you make your website easy for search engines like Google to find and display it on their first page. This is done by researching the exact or special words that people looking for similar services you provide type into a search engine. These words are called keywords and you can use a keyword research tool to help you identify the keywords that potential customers are typing.
Step 4: Create a social media profile
The next step was to create a social media page/profile for my business. It is an established fact that over 80% of internet users are on one social media or another. To choose the exact social media platform to market my products, the digital agency near me gave these tips:
- Find out which social media app my audience use a lot
- Find how to effectively use that app to market my products
After creating a social media profile, I posted regularly to keep my page busy. I was careful not to post too much as it would bore my readers. I made sure I posted well-researched, quality, and informative content daily.
Step 5: Join Groups Relevant to your business on social media
I also joined groups on social media which had something in common with my line of business. Then I made sure I was active by always giving meaningful contributions and insights to any discussion going on in the group. I also answered questions that were posted in the groups. Gradually I warmed myself up to the various social media groups and they began to regard me as an authority or expert in that particular business sector.
Then finally, the social media agency near me introduced me to a method of gathering the contact details of prospective customers and directly marketing to them. This was made possible by organizing competitions on my webpage and social media pages. Anyone who wanted to take part in the competition had to leave his/her email address. This process is known as lead generation, where ‘lead’ is the contact information of potential clients.
With their emails, I was able to send them personalized emails and gradually converted them to buying customers.
You can implement these five steps at a very low cost. However, these steps take a lot of time and patience. You can also outsource your marketing needs to a reputable digital marketing agency and relax and observe them while they work their ‘magic’. To find one, you can type the ‘digital marketing agencies near me’ into any search engine and they will pop up.