Are you a local business owner who wants to showcase your products, increase sales, and beat your competition? The wonders social media can do for your business can’t be overemphasized. Most businesses have reported a sharp increase in customers and sales as a result of their social media presence. There are immense benefits to be derived from using social networks to market your products. The scope of social media is very broad that is why you need a social media marketing company near you to assist you to undertake a successful marketing campaign.
The Benefits of Social Media
- You can market to a wide audience
One of the best ways to reach out to lots of customers is through social media. In this era of technological advancement where almost everyone seems to own a mobile phone, social media has served as a means of connecting buyers and sellers. It is estimated that over 3billion people are using social media and the number is likely to rise to over 4 billion come 2025. This is a golden opportunity to market your products to a wide range of audiences.
- Cheaper Way To Advertise Your Products
According to lyfemarketing, social media ads are currently the cheapest means to advertise your business. Unlike traditional means of advertisement (radio, TV, newspapers, billboards, etc), ads on social media can cost you as low as $3. This is great news for entrepreneurs who may not have the capital to rub shoulders with the giants in their line of business. This also means that it is not expensive to contract an experienced social media agency near you to help drive traffic to your website and boost sales.
- Target The Right Audience For Your Products
Social media ads also assure you of reaching the right audience for your products. So let’s say you are into the provision of Life Insurance policy. Your target audience would be the working-class citizens, and LinkedIn is your best bet to reach the working class. Established in 2002 as a means to connect employers and employees, LinkedIn has grown tremendously over the years. However, if you are a photographer and want to market your photographs, then the appropriate networks will be Instagram, Facebook, and Pinterest.
- Build A Strong Relationship With Your Customers
Through social media, you don’t just advertise, but you build a working relationship with your customer base and prospects as well. Unlike traditional media where your customers can only reach you through either phone or email, a social media agency near you can utilize platforms like Facebook which allows it to communicate directly with your clients. It can conduct surveys, competitions, and receive immediate feedback all at a lesser cost to you and your consumers.
How To Use Social Media To Help Your Local Business Flourish
- Use Social Networks To Target The Right Audience
Yes, you read right. Not all networking sites are right for your business. Choosing the right platform for your business means you can target the right audience. As mentioned in the example above, the right place to market your insurance company is LinkedIn. Facebook and Twitter have more subscribers and active users than LinkedIn, so you may be tempted to advertise there.
However, those two giants have a lot of youthful people who may be unemployed and not considering insurance packages. LinkedIn which is a social media site for professionals has the audience you want to reach. Research according to Kinsta indicates that forty-four (percent) of LinkedIn subscribers receive a salary of over $75,000 per annum.
Use It To “Spy on” and analyze your competitors
You can also look at the performance indicators of your competitors. By visiting their profile/business pages, you can catch a glimpse of how well they are doing eg. the number of likes, shares, and comments. This can be skillfully implemented by the social media company near me. From the comment section of your competitors, it can gather feedback from clients’ customers. It will then know your competition’s strengths and weaknesses and use that vital information to build your brand.
Tips On How To Analyze your rivals social media account
It may take you ages combing through your competitors’ social media pages especially if you have lots of them. That is where sites like Buzzsumo, Mention, and Ubersuggest come in. These platforms can give statistics, deeper insights, and analysis of your competitors. With Mention, you get access to which of your competition has the most ‘mentions’ on social networks.
- First, type in your rival companies.
- Choose the networks you want to search for.
- Then click the ‘create my alerts’ button.
Mention helps you to know which of your rivals is popular on all social networks. You can then study your most popular competitors; what they are doing wrong or right and use the knowledge you’ve gathered to build your business.
Steps To Promote Your Business Through Social Media
After you have analyzed your competitors and improved your overall strategy to beat the competition, it is now time to promote your business
Provide Quality Content
A social media company near you will make sure it feeds your customers with great content. The company will give them information that they will cherish regularly. To do that, the agency will need to conduct thorough research of your business, know the terminologies, the tried-tested formulae, and give regular “how-to” tips.
Also, the agency will run contests or competitions on your page intermittently. Who doesn’t like the chance to win a free prize? By conducting contests, the social media firm makes your page fun and exciting at the same time deepening the relationship with your costumers. This is very valuable in generating leads for your company.