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WHAT ARE THE FEATURES OF GOOGLE ANALYTICS?

Benefits of Google Analytics

It is a popular tool that has been used for ten years and is known for its advanced website analysis features and features that can help website owners understand what they have dreamed of.

In this article, we want to describe Google Analytics,features of Google analytics and what are the benefits of google analytics.

Benefits of Google Analytics

Google Analytics

Google Analytics is a web analytics website that allows you to trace and analyze the report of your website or application. With Google Analytics, you can gain various data and reports about website traffic and website visitor behavior. It has a free and paid version for everyone, the choice is yours.

HOW TO INTEGRATE INTO WEBSITE 

Therefore, you have created a Google Analytics account and now want to integrate it into your WordPress website. In this document, we use a simple and easy-to-use plug-in for this purpose. This is how it works:

Install the GA Google Analytics plugin

To do this, go to Control Panel -> Plugins -> New, and enter “GA Google Analytics” in the search field. After the download is complete, enable it, and then you can proceed to the next step.

Configure the plug-in 

After downloading the plug-in, you need to configure it.

Don’t worry, this is a simple and fast task. In your WP dashboard, go to “Settings” -> “GA Plugins”.

 First, you need to enter your GA resource ID. You can get it from your Google Analytics account. If you don’t know where to get it, please follow the instructions below.

I have marked the field to be marked with a red arrow. If your website only uses HTTPS, you should also check the “Force SSL” checkbox. Click the save button, and Google Analytics tracking will take place on your website.

If you don’t know where to get the GA resource ID, please refer to the following quick guide:

1.  Go to Google Analytics and log in to your account.

2.Then go to “Administrator” and select “Resource Settings”

3. Copy and paste it into the plug-in settings page.

FEATURES OF GOOGLE ANALYTICS

THE TRAFFIC REPORTER 

Google Analytics is essentially a traffic reporter. Entry reports can tell you how many people visit your website every day and where they visit your website from. You can also use this data to track certain trends to see which pages get more visits than others at certain times. This may affect your future marketing decisions and what you will add or change in the future.

ECOMMERCE TRACKING

In order for e-commerce brands to be included in Google Analytics, e-commerce tracking is required. In this way, not only can you track all transactions and revenue, but you can also track which traffic source the transaction comes from.

You can track the number of transactions in organic traffic over a period of time. This way, you can understand which traffic source performs best and focus on the channels that need improvement. Your income and the amount you spend on each traffic source. For example, you need to know how much revenue your paid traffic generates in order to get a high return on investment.

LANDING PAGES

If you open Google Analytics, you can see the landing page report, which consists of specific statistics about the different pages visited by each visitor. 

These metrics are a great way to measure these statistics because you can see if a user has visited a particular page and found the page that corresponds to the page they are looking for. This allows you to change the page. You can make them more relevant to users who follow them in search results.

PROCESS VISUALIZATION

Process visualization provides you with a complete picture of all the steps taken by visitors while browsing your website. The report essentially outlines the user’s path from login to logout, including rollbacks. The content on the website and determine the location of the lost user. You can use this information to improve your website pages.

WHAT ARE THE BENEFITS OF GOOGLE ANALYTICS?

It has many advantages but some are mentioned below.

FREE OF COST

Although it is a free tool, it offers the same or more features compared to other paid tools.

SEE HOW VISITORS FOUND YOUR WEBSITE

While optimizing, you can also see which other keywords visitors are using to find your website. In the first optimization campaign, the number of keywords may be small. Due to general optimization work, it is included in the natural list.

THE ABILITY TO DETERMINE THE PAGES AND LINKS THAT VISITORS CLICK ON THE MOST

You can find out which pages and links are popular, and measure whether your SEO campaign is driving traffic to the right pages.

VISITOR SEGMENTATION

This is a great way to find out how many new visitors your SEO campaign brings to you.You can segment the analysis results based on new visitors/returning visitors, geographic characteristics and recommended sources.

ABILITY TO CUSTOMIZE YOUR WEBSITE

This analysis report will allow you to customize your website and create a new copy of the ad on every page you visit. In the end, you will get more potential customers, so there will be more potential customers in the near future.

Using Google Analytics, you can not only get traffic data from Google but also traffic data from MSN and search results from Yahoo!. Relative to your website and use it to consolidate your position on the search platform.

Need to track the success of each online marketing campaign. Once planned and implemented, tracking tools need to be used to calculate the return on investment for a particular campaign.Here is closed  what are the benefits of google analytics.

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