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Google Analytics is a web analytics service launched by Google in November 2005 for the purpose of tracking and reporting website traffic.

Google Analytics benefits.

  • It is cost-free.

For one to use Google Analytics all you need is a Gmail account and the ability to install a tracking code on your website, this cuts on cost as one does not need to subscribe, purchase or provide credit card information in order to use it.

  • Reporting.

Google Analytics has the capability to report data which means you can collect, present and compare any data set, allowing one to draw conclusions from data.

  • Data is real-time.

Data collected is ongoing, which means that you can create reports, compare metrics and check performance on whatever basis you want.

  • Figures out the Geographical location of your users

Google analytics helps one know the location of their users which in return helps them design specific marketing campaigns and set goals for that area and also be able to discover if there is space for growth in certain areas.

  • Used for segmentation

One can easily learn many things about their users and determine how and which ones they will target and also drive more value and personalization by using Google analytic advanced segments.

  • Study your competition.

Google analytics allows one to have insight into their competitor’s world as one can see and compare how many visitors they are gaining versus how many visitors they have.

  • Helps make a decision on which social media to target.

Google analytics helps one figure out where users gather and engage so as to be able to direct your efforts towards a specific social media platform to avoid spending excessive money looking for a social media advertising campaign.

  • Determines what to offer your users.

After seeing information on Google analytic and understanding what’s best for your users, you can use the information to offer new and exciting things.

Website traffic.

Website traffic is the amount of data sent and received by web users which in return forms your website foundation.

Web traffic is measured in various visits, often called sessions, and it is the most used way to measure online business effectiveness at pulling an audience.

Without traffic, no one reads, clicks, signs up or makes a purchase.

For one to analyze web traffic, you need a standard tool called a Google analytic which tells you exactly how many visitors your site is getting, where they are coming from and how they are communicating with your content.

Traffic statistics to consider.

  • Unique visitors.

This are the people who visit your site at least once within the selected date range.

  • Pageviews

This are the number of pages viewed on your website within a selected date range.

A count of people who visited your site via a search in Google

  • Other traffic channels.

This are the number of visitors your site gets from other channels like YouTube as well as those who click on a link to your website from another website.

In conclusion, you have to analyze your competitor’s website traffic has it helps to figure out which of their posts, channels and keywords that generate traffic.

Advantages of Google Analytics.

  • Identifies top-performing content

If one wants to know the best content and what people search on your website, then Google analytic provides such information as well as identify the content that keeps the visitors on the website and the pages with the lowest rate and a high number of rates.

  • A multi-channel funnel.

This goes beyond looking at last-click conversations.

  • Automatically collect data 

When you set up your Google Analytics account, you need to copy a simple piece of code on your web, and once you have authenticated your account, you will see visits of your website, the kind of audience you have, conversion and many other things. After that, everything runs smoothly, and at any time, you will see your Google Analytics data in your account.

  • Data visualization.

Google Analytics presents data in various forms that is lists, graphs, and more, allowing one to see how their website is performing.

  • Easy integration with 3rd party tools

Google Analytics can be easily integrated with lots of tools and platforms for paid advertising and Google ads, emailing, social activity, and many more.

  • Easy use of annotations.

One can add private or shared annotations. This way, data gets more meaning and casualties can be shared on the surface.

An annotation is an important note that explains or comments added to a text or diagram.

Tools available and How they are used

  • Google Tag Assistant.

Google Tag Assistant is a Chrome extension that is used to create, validate, diagnose, and troubleshoot analytics data on each page.

  • Google Analytics Debugger.

This Chrome extension enables the debug version of analytics which allows one to debug their sites and see how other sites have implemented Google Analytics.

This application is useful in exploring and debugging Google analytic tracking issues.

  • Tag manager injector.

This Chrome extension toolbox is used to enhance Google tag manager skills without having a website.

  • Ghostery.

This tool recognizes and prevents tracking technologies to speed up page loads, reduce clutter, and protect data.

  • RegExr.

It is a fantastic tool that helps in learning, building, and testing advanced regular expressions for one’s website.

  • Google Analytics Table booster.

It helps in quickly evaluating the performance of a dimension on one or more metrics.

  • Google Analytics URL Builder.

It allows one to quickly generate campaign URLs based on one’s current URL and other parameters.

  • Real-time Reporting.

This tool can be used for debugging, testing campaigns, tracking, and monitoring one’s data.

It’s also easier for those who do not have experience with debugging.

  • Da Vinci Tools.

It is a new Chrome add-on for Google Analytics and Google tag manager.

It has a sticky header that allows changing “time period”, add or removing segments and so much more when scrolling down a report.

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