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The Benefits of Social Media Advertising


Social media could trump all methods of advertising in the current century. The dominance of social media is evident from its use in all segments, including personal life and businesses. This media is additionally fast-paced, and for advertising, these means profitable returns if it is done right. The following are some of the benefits of social media advertising.

Reaching Large Audiences 

Social media advertising enables you to reach large audiences since there are very many people on social media networks. The possibility of getting your target audience on social media is, therefore, higher than any other social platform. 

Direct Engagement with Target Audience 

Social media provides an opportunity to directly connect with the target audience through instant responses. From social networks such as Twitter, you can understand your audience better, and as a result, provide better services and gain additional insight about consumers. This direct connection is also helpful in providing an understanding of the audience’s perception of your business.

Paid Advertising 

Social media advertising also pays when consumers get products and services from websites that have been advertised through your business site. This creates an opportunity for earning not only from your own business but also from promoting other businesses. It would, however, be wise to be affiliated with businesses that are not competitive to your brand so that you do not lose sales.

Brand Exposure 

Social media advertising is also important as it exposes and builds your brand. As people get familiar with the brand, they can build loyalty through frequent use of each product and interaction with the brand through social media. 

Increase of Website Traffic 

Social media advertising increases website traffic, especially when the content created by the business is intriguing to a wider audience. From clicking on the links of the website about the business and sharing these things will the other social media users, online traffic increases and promotes the business.


Social media advertising is instrumental in light of costs as it is first free to create most social media networks, and sharing of social media content by followers is also free. The advertising costs are therefore significantly reduced compared to the conventional methods of advertising such as billboards.

Evaluating Business Performance 

Through social media advertising, the business can be gauged by looking at the responses of the social media audience, including likes, retweets, and followership. These metrics are part of most social media tools and directly inform you about the level of performance and whether any changes should be made.

Types of Social Media Platforms 

Social Networking Platforms: These include Facebook, Linked In, and Google+. Facebook has an estimate of a quarter of the world’s populace as part of its membership, and this means exposure to business using Facebook advertising to a wider audience.

Microblogging: Twitter and Tumbler form part of the microblogging platforms in social media. The followership in Twitter means that businesses already have an identified audience, and advertising can be targeted towards the specific audience.

Photosharing: These include Pinterest, Snapchat, and Instagram. With over 400 million active users per month, Instagram uses visual appeal to promote products from different sellers.

Video sharing: YouTube is the most popular video-sharing platform, but Facebook Live also has this capability. Other videos sharing social media platforms include Persicope and Vimeo.

Advantages of social media marketing

Brand Authority 

Any business that provides links to its social media platforms has more viability compared to other platforms. This authority established from social media marketing also increases consumer trust and confidence.

Retargeting the Audience 

The first visit by a consumer on a business site often results in zero purchases. The use of cookies as such allows retargeting where the ads can be displayed in other sites that the consumer visits.

Improved Customer Communication

The interaction between consumers and the business on social media improves communication, and the discussion around niche topics can be developed to increase followership and promotion of content.

Improved Rankings on Search Engines 

As more consumers click on keywords related to your website, the chances for increasing traffic and relevance with search engines increases. Higher rankings in the search engine results increase the trustworthiness of online consumers.

Thought Leadership 

In the social media avenue, authentic, insightful, and well written or produced content encourages respect from social media users and online audiences. Having such insightful content could therefore make the business a thought leader among competitors, and this boosts the business in different dimensions. The competitive nature of businesses in social media requires this advantage for your business, especially in staying relevant.


The concept of marketing has been strongly recommended in social media. This concept revolves around competition and the need to promote your product in a manner that shows consumers the value of your brand over that of the competitor. This is what competitive advantage very important. Social media is one of the most significant competitive advantages in today’s society that can be used by all generations, and most importantly, the younger generation. The connection of societal concepts in marketing to social media is also important, including the sharing of content and knowledge of consumer characteristics.

Social Media Advertising Capabilities

The best capabilities that appeal to users of social media include the use of audiovisual and written content which is specifically tailored to interest consumers. The manipulation of these forms of media by advertising creators influences their appeal and shares to specific audiences. Facebook also has capabilities that enable the user to run different ads according to different audiences. Tools such as emojis and GIFs improve the appeal of social media advertising. Other capabilities found in most of the platforms include statistical representations of likes, retweets, tags, and following which help to gauge business performance and possible changes and improvements in advertising. Creativity is also one of the most important capabilities used in social media advertising, and this involves affiliation with apps. These apps can be used to change faces, dress, clarify, and engage consumers virtually in the advertisements.

Comments (3)

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